As we’ve explored in previous 2 articles, consumer behavior is shifting toward supporting local businesses they trust. As more people choose to support local businesses, staying relevant means keeping your website fresh and easy to use. Keeping your website relevant isn’t just about looks—it should make things simple for your customers. If your website is easy to navigate and up to date, browsers are more likely to turn in paying clients.
A Simple Update That Makes a Big Difference
Let’s say a customer visits your site to check your hours.
Do: List them clearly on your homepage, in the footer, or on a dedicated contact page. Better yet, sync with Google Business Profile to reflect any holiday changes automatically.
Don’t: Hide this information on a long “About” page or leave outdated hours up from last season. If someone shows up and finds you closed, they may not give you a second chance.
A Technical Update to Improve Performance
Do: Optimize your images so they load quickly, improving the user experience and helping with SEO. A professional web designer can ensure your site is optimized for speed and mobile-friendly, making it accessible to as many users as possible.
Don’t: Use large, uncompressed images that slow down your site and frustrate visitors, or ignore mobile optimization. Slow load times and poor mobile performance can drive customers away and hurt your rankings in search results.
Connect With Your Customers by Keeping Your Website Relevant
Keeping your site updated—whether it’s fresh content, new testimonials, or accurate details—helps build trust and keeps customers engaged. Your website should always be working for you, making it easy for people to connect with your business and come back for more.
With a website that’s fresh, user-friendly, and aligned with your business goals, you’ll be well-positioned to thrive in this shifting market. If you need a hand with this, reach out!
